Wednesday, June 17, 2015

Public Relations Performance Measurement

For professionals in the public relations industry and for companies who rely on efficient PR strategies, it is essential to have the tools to accurately measure and evaluate how a brand or an individual's public relations are handled. PR Performance Measurement and Evaluation is the critical analysis of the effectiveness of PR strategies or campaigns at delivering intended results. The two halves of this field are equally vital, with accurate and useful measurement of PR just as critical as the evaluation of all the relevant data.